Digital Marketing – The New Age Approach In The Era Of Technology
Marketing since the beginning of commercialism has been considered to be the backbone on which rests the business of a company. Hence commercial business organizations from the very early times have sought different and innovative ways through which they can get the attention of the probable buyers in the market and can influence and persuade them to buy their products. This is the very art of marketing and even branding to a certain extent. In the earlier times the traditional and the conventional methods of marketing were put to use. However slowly technology and science developed as an arena to an extent where the contemporary times are known as the era of technology. Today when business is no longer restrained by national barriers of various countries, and in the age of globalization a unified global market has come to existence, the modern business organizations makes an ardent and an aggressive use of technology to tap the various corners of the global buyer’s gamut. ...