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Showing posts with the label The difference between blog and a press release

THE DIFFERENCE BETWEEN A BLOG AND A PRESS RELEASE

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I often get asked, what’s the difference between a blog post and a press release ? Well, I’m here to breakdown the differences for you. Let’s begin with blogs: Blogs are almost always written in a conversational tone – just like if you’re talking to someone. Blogging welcomes feedback, allowing readers to post their own comments and questions, which helps create conversations. This allows readers to build a relationship with the organization, which can increase sales. Blogging is also a superb way to demonstrate customer service. For example, let’s say someone left a question or a comment on your blog. By responding to the comment in an educational, helpful manner, you are demonstrating your commitment to customer service. Blogs are wonderful because they put a human face to an organization – building virtual bonds and friendships. Plus, blogs don’t need to be long or just text. They can be super short and can include drawings and videos, providing more content opt...