What is digital marketing?
What is digital marketing? Digital marketing refers to the advertisement, done on various platforms such as search engines, blogs, social media, email and smartphone applications. Digital marketing , using these online media platforms, is the process by which businesses support products, services and brands. Consumers are highly dependent on digital means of product analysis. For example, Google marketing insights found that 48 per cent of customers start their search engine inquiries, while 33 per cent look at brand websites and 26 per cent look for mobile apps. Although today's digital marketing is an enormous web of platforms that advertisers have to incorporate with their brands, online advertising is far more complicated than media alone. Marketers have to dive deep into today's vast and intricate cross-channel landscape to find tactics that create an impact through interaction marketing to reach the true potential of digital marketing. Engagement ...