Best Branding and Digital Marketing Agency

  If you are going to setup a startup or have already done, then availing SEO services from the  Best SEO Company Chandigarh  can be a crucial decision for enhancing your business growth. It is considered as a fundamental rule that for the better performance of any business or say Startup, it is needed to be marketed well. Starting a new business is a sensational experience, though for marketing you need to be remaining attentive as it consumes talent, money, time, and resources. Being a startup you need to efficient with all these elements. For keeping these in balance, Online Marketing or SEO can be very crucial for a startup. In recent time, the online marketing and SEO has transformed many new businesses into a well-established business. Let’s have a look on the things which you need to do through SEO of your website, which will enhance your reach to the potential clients. 1.  Relevant Keywords : The basic SEO parameter will drive strong performance fr...

  BRAND ARCHITECTURE MANAGEMENT Brand Architecture is the way we organize, manage and go to market with brands. No Brand Strategy is complete without understanding and optimizing the hierarchy, linkages, and roles of brands within a company’s portfolio. Brand architecture is client-facing, so it doesn’t have to line up neatly with internal organizational structures. Crafting the right brand architecture for your organization is a strategic process. When designed correctly: ·          it improves the cost-effectiveness of your Branding And Marketing efforts ·          it improves clarity, equity and consistency across the organization ·          it provides a more straightforward framework for marketers, a more definite story for sales teams, and greater relevance for customers ·          it creates a ...

  The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But  why  is such a potentially colorful conversation so unwaveringly shallow? Common misconceptions about color As  research shows , it’s likely because of personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading. But there’s still plenty to learn and consider if we humbly accept that concr...

  WHAT IS PAY PER CLICK ADVERTISING? PPC advertising is a great source of directing more targeted traffic to your website, by using relevant keywords, related to the stuff you sell or the industry in which you are working. It sounds like, you have to pay each time and any potential customer hits your advertisement. This paid advertising is seen as the most effective digital marketing strategy, you can apply to your marketing campaigns. PPC ads run on a variety of platforms viz social media channels and search engines like Google, Bing, etc. In Google Ads , when you type any keyword search query, you’ll get results to appear at the top. Or these ads can also be seen on the websites, which are the components of the Google display network. PPC Ads also run over Social media platforms like Facebook, Twitter or Instagram, they can be easily seen in stories, social media feeds, etc. If you are planning to launch your first PPC campaign , dive right in to ensure your campaign...

In recent times, the Social Media platform has seen massive growth from being a marketing experiment to becoming an entrusted channel for businesses to consumer marketing. Social Media platforms require the resources and commitment of its users to utilize the communication medium in an appropriate and effective manner since it has its own flaws and benefits in the real world. Here are some points listed below which will help users justify the use of social media in their daily life, and also protect them from all the malpractices they fall victim to on the online platforms:          Pros of Using Social Media : 1.        More Than A Marketing Platform : The usage of Social Media platforms is not just limited to marketing businesses but they are also used for providing services to customers, as a news medium, and for business Intelligence. Thus, making social media platforms a hub for mass audiences suppo...

YOUR BRAND IS WHAT PEOPLE SAY AFTER YOU LEAVE THE ROOM | ANTRAAJAAL Most startups during the early stages of their development make the huge mistake of ignoring the Importance of Branding . Many entrepreneurs tend to obsess on the product, and rightly so. But what is also important is researching and defining their target customer, and then creating a Brand Identity that will focus on the product’s benefits for them, before just pushing it into the marketplace. You can think about a brand in the way you think about a person. Just like a person, a brand has its own identity, voice, values personality, beliefs, story, character, attitude, and soul. What is the importance of branding for your startup? One of the main Importance of Branding For Startups is that it helps the new organization  Establish Its Own Online Identity . As stated earlier, the brand is not just the company’s logo, it involves much more than ...