Pros And Cons Of Social Media

In recent times, the Social Media platform has seen massive growth from being a marketing experiment to becoming an entrusted channel for businesses to consumer marketing. Social Media platforms require the resources and commitment of its users to utilize the communication medium in an appropriate and effective manner since it has its own flaws and benefits in the real world. Here are some points listed below which will help users justify the use of social media in their daily life, and also protect them from all the malpractices they fall victim to on the online platforms:

         Pros of Using Social Media:

1.      More Than A Marketing Platform: The usage of Social Media platforms is not just limited to marketing businesses but they are also used for providing services to customers, as a news medium, and for business Intelligence. Thus, making social media platforms a hub for mass audiences supporting the growth of businesses online.

2.     Access to Real-Time Feedback: The Marketing Campaigns introduced by giant firms are able to get real-time feedback on the 24/7 communication channels, that enable them to tweak their strategies and update with customer response. This helps in getting an immediate and honest review of the services and products provided by the organizations.

3.     Low Cost and Effective Platforms: There are minimal subscription costs for social media campaigns that run on the online platforms, moreover platforms like LinkedIn, Instagram, Facebook, and Twitter provide free access to users to conduct their marketing schemes. Thus proving to be the most economical way of Marketing Businesses Online.

4.      Means of Referrals and Testimonials: Social Media proves to be the best platform for engaging with the consumer base, and gaining their unsolicited testimonial and loyalty through the quality of service provided by any business. A good quality service will always win over customers' trust who will become online advocates favoring the business views with the world and sharing the marketing strategies of the firm online. 

5.     SEO Enhancement: Businesses on Social Media platforms are ranked by Google's algorithm based on SEO ranking, thus several marketing sites focus on providing creative, valuable, and quality content to its audience. Most of the audience on social media searches within these platforms only, and therefore it is necessary that the businesses need to have their SEO’s enhanced.

Cons of Using Social Media:

1.     Time Consuming: Social Media takes up a lot of time for every individual and it is also an addictive medium, thus it becomes important to invest an adequate amount of time over a long period of any campaign since it calls for commitment and financing.

2.     Prone to Misinterpretation: Social Media is a casual platform that calls for a lot of misinterpretation and objectivity, one wrong move can prove to be misleading and it can prove to be a scar on the business’s prestige. Social Media platforms are open and bring in several informal means of communication.

3.     Non-Marketing Encounters: Social Media Marketing Campaigns are subjugated to consumer redressal and service issues, and timely feedback. Therefore, businesses conducting campaigns on these platforms need to ensure all the means to address the non-marketing issues by following a protocol within an organization.

4.     Adverse Effect of Frequent Changes: Social media trends keep changing with time, several websites are renewed whereas many are prone to die with changing time. The change in user interface and ranking algorithms also affects the businesses on social media platforms and therefore there is a need to update every time with these frequent changes.

5.     Widely Influencing: The social media platforms put every business as an open show to the world, and if any business spans over different countries in the world they will need to keep in mind the legislative measures and differences in cultural background. Social Media Campaigns will need to adhere to worldwide movements and introduce different strategies since they are influencing a lot of media worldwide.

The pros of using Social Media For Marketing Campaigns obviously outweigh all the cons, but there is a need to know how to address all these circumstances. Thus, when used in a genuine way, maintaining privacy and authenticity empowers social media platforms to become powerful channels for imparting marketing norms.